When some people hear the word press release they think they are only for large companies releasing the latest and greatest product and that their business is too small of a company to release one. That is most certainly not true. A press release is a fantastic way to announce a grand opening of a new business, or to let people know about a large sale or promotion being offered on your website.
If your site offers a unique tool, feature, movie file, content or other resource, a press release will help your site with awareness in your industry. In addition, if you distribute your press release on the web and you use keyword phrases that get searched for frequently in the major search engines, a press release can also help you with search engine visibility by ranking high in the Search Engine Results Pages (SERPs).
Because of the online news distribution, sending out your a press release is an effective marketing tool, and to get an idea of how popular online news search is, comScore has reported that half of all Internet users visit an online news site in a given month. Also, of all the online news sites including MSNBC, the New York Times, CNN, etc., Yahoo! News is the number one online news destination.
Keep in mind you do NOT need to hire a PR company to write and distribute your press release, nor should it cost you hundreds of dollars. There are many sites that provide simple but free distribution. You can upgrade if you wish to have your site linked in the release or choose to include a logo or picture.
Call or write us today and let us help you write your press release and get it out there to the world! Questions? We offer a free consultation!
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